Diesel: Be Stupid Advertising Campaign
“Be Smart” – that is what our parents and teachers told us since we were young. While Diesel, an international jeans brand, takes “Be Stupid” as its philosophy. Are you feeling inexplicable? Maybe the following slogans will help you take away your doubts.
Diesel Stupid Philosophy
Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full of smart people. Doing all kind of smart things… Thats smart.
Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…
but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories.
Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks… Its stupid.
To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.
Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant. ( Source from Diesel )
The “Be Stupid” campaign is looking for 100 creative individuals (so-called stupid acts) to feature its coming Diesel Stupid Music Video, and will double up as Diesel’s 2010 clothing catalogue. Meanwhile, the unique video will not only exhibit the new collection, it will also expose the participators and their creative cause by directing people to their personal website and social networks. The following is the campaign, enjoy it and you will find what the real “Stupid” is.
Smart May Have The Brains, But stupid Has The Balls.
Smart Critiques. Stupid Creates.
Smart May Have The Answers,But Stupid Has All The Interesting Questions.
Smart Has The Plans,Stupid Has The Stories.
Smart Listens To The Head.Stupid Listens To The Heart.
Smart Says No. Stupid Says Yes.
Stupid Is Trial And Error.Mostly Error.
Smart Had One Good Idea And That Idea Was Stupid.
If We Didn’t Have Stupid Thoughts We’d Have No Interesting Thoughts At All.
We’re With Stupid.
Smart Sees What There Is. Stupid Sees What There Could Be.
Only The Stupid Can Be Truly Brilliant.
Stupid Might Fail. Smart Doesn’t Even Try.
Smart Plans. Stupid Improvises.
Long Live Stupid.
Jim Jones says:I love the campaign, even if they are painting their typical clientele in a “nice” light… 
http://jimasks.me/youve-recently-been-elected-president-whats-the-first-legislation-you-would-pass
Hey, this is really …really cool. I love the idea of “smart and stupid”. But more than that I liked the way it has been represented. Very creative !!!
George DD says:Well, according to your philosophy, I’ve been stupid all my life. And while the going has often been tough, in the long run it always pays off to be stupid. Most people can never achieve their full potential because of the risk of looking stupid, so they operate at only a fraction of their capacity. I want to discover my true potential, wherever that my take me. Risk is an inherent part of that journey and I’ve ended up in some pretty crazy situations, not to mention quite a few dead ends. But as you say, if nobody was willing to take a risk, I mean a REAL risk, the kind of risk that could end in total self-destruction…..the USA would not exist, man would have never reached the moon and there would be no such thing as air travel. So long live stupid and bravo for your campaign! p.s. Henry Ford went bankrupt THREE TIMES before achieving success with the Model T…
amducias says:shameful… just shameful.
this is just amazing.n most of all both men and women are given equal chances to be stupid and smart.
Sherri says:I love Diesel clothing but these ads will make me think twice on what Diesel is trying to portray as innovative marketing. BE STUPID campaign makes me think you really have to be stupid literally to be noticed. Marketing should evoke the senses and should make a statement. I think this statement is going to far. Is this company obviously stating that you should do stupid things to get noticed? Yes there are actions/statements that defies the norm and makes us think and even rebel. These ads are just foolish, it does not defy anything. Is this company mocking our generation by thinking were really that stupid?
Dancho says:Creative, but stupid…
Meg says:I think it is smart to create such a stupid campaign!
rafik says:who else other than diesel whold have came out of this idea.its stupid no one did
adely says:It’s a really creative campaign, but very stupid.
Who wears Diesel is stupid, so I prefer to stay smart. and never wear Diesel.
biggienavs says:Did no one else notice that out of 38 ads and 70+ models there is only one shot of a brown-skinned person? Only one. And there are more half-naked and naked women than similar men? Really? I’m not one to pose “evil white man” or “evil men” conspiracies, but this is obviously lopsided to the extent that it’s no accident. Did anyone else think that maybe you don’t need Diesel clothing to be creative and free? Maybe “creative” and “free” don’t mean “reckless,” “wanton,” or “slutty?” This is nothing but a psuedo-intellectual attempt to get middle class white people to buy clothing they don’t need.
hahaha that made my day ,these ads are so creative n full of sweetness in some or the other way.
User Comments